Another Non-Ad_ Killzone 2’s “Super Bowl” Spot

Super Bowl Ad? Fan-made? Web only? Lots of chatter taken as gospel says this cost Sony $5 million to [[link]] air tomorrow. No. No one spends seven figures for that kind of music and writing.

Bottom line, there’s a list of Super Bowl ad sponsors. And while Sony’s on it, it’s for two movies, not for Killzone 2. Gamezine also points out it is 52 seconds long — odd length, considering NBC charges in 30-second increments.

Think outside your emotional reference group. All of us get this ad, but for anyone else it needs a lot of explaining. Who’s shooting at whom? Why do I care? And if you’re paying that much to get in front of the largest audience of the year, the viewers [[link]] should comprehend the essential words of what you’re selling. If this was a Super Bowl ad I’d foresee a lot of mainstream ad critics wondering why someone paid $5 million for 50 million parents to ask their kids what a Helghast was.

Anyway, if NBC isn’t allowing PETA to use asparagus as a phallic symbol, I doubt they’d approve of bodies-hit-the-floor gameplay. Show a [[link]] little skepticism, you know? Killzone 2 is a good game that cost a lot of money to make. It’s not going to be supported by cliché marketing on the biggest advertising day of the yea

Is the Killzone 2 Super Bowl Ad Fan-Made? [Gamezine.co.uk]